Online accounting software provider KashFlow launched a new marketing website and logo design yesterday, in what really amounts to a revamp of its corporate image.
The traditional colour scheme has been retained but toned down and made more business-like in my opinion - the pink is less, well, "girly", and the blue less "baby blue". The new logo is tighter and cleaner and just seems more substantial somehow.
In my opinion this represents a substantial step forward and statement of intent.
KashFlow is in the vanguard of new cloud accounting software providers in the UK, together with Xero and FreeAgent. However, I have always felt that the other two players have presented a better corporate image: somehow appearing more serious. Clearly, appearances can be deceptive and KashFlow is a very serious business, but the fact is the old corporate style and presentation lacked somehow.
From yesterday, that (mis)perception has been dispelled.
After recently sourcing funding for expansion, KashFlow seem to be, for the short-term at least, in a position to slug things out with their better financed rivals - after years of punching above their weight.
Yesterday's revamp looks like being the start of interesting times at KashFlow.